Abstract:  The rise of network media has made political discourse popular and broadened the channels of political democratic participation, but it has had a negative impact on the political trust of college students along with the constant changes in the network society Objectively speaking, the complex publicity means of network media has shaken the political trust of college students The diversification and entertainment of network information erode the ideology of college students, thus leading to deviation of their political outlook Psychologically speaking, the emotional dissemination of network political information has dispelled the political rationality of college students The continuous fermentation of network populism under the influence of netizens’ imitation and conformity psychology has weakened the political identity of college students Finally, from the perspectives of government departments, network media and college students, the measures to deal with the weakening of college students’ political trust by network media are briefly expounded

Key words:  network media, political trust, college students