@article{王胜源:104,
author = {[王胜源,  何江林]},
title = {不同类型电商主播属性对消费者购买行为的影响机制研究——基于扎根理论和文本分析},
publisher = {北京邮电大学学报(社会科学版)},
year = {2022},
journal = {北京邮电大学学报(社会科学版)},
volume = {24},
number = {2},
eid = {104},
pages = {104-116},
keywords = {电商主播；扎根理论；细粒度情感分析；计量模型；购买意愿},
doi = https://journalsk.bupt.edu.cn/CN/10.19722/j.cnki.1008-7729.2021.0254
}