%0 Journal Article
%A LI Xiao-yue
%A YUE Yu-jun
%T Willingness of Continuous Knowledge Sharing in Non-Transactional Virtual Communities: A Co-dependency Perspective#br#
%D 2020
%R 10.19722/j.cnki.1008-7729.2020.0059
%J Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
%P 78-86
%V 22
%N 3
%X Users low willingness of continuous knowledge sharing is one of the important problems that perplexes the non-transactional virtual communities. It is urgent to study the relationship among users and how to maintain the relationship for a long time. Therefore, the theory of co-dependence in psychology is introduced and the impact of co-dependence on users willingness of continuous knowledge sharing is explored in two modes. The results show that co-dependence can more directly explain the relationship among users, and has a significantly positive impact on user loyalty and their willingness of continuous knowledge sharing, and user loyalty partially plays a mediating role in it. Finally, according to the research results, the operation suggestions and research prospects are analyzed and proposed, in order to provide reference for the operation of non-transactional virtual communities and related research.
%U https://journalsk.bupt.edu.cn/EN/10.19722/j.cnki.1008-7729.2020.0059